Industry News

Flint Ink Introduces Rub ‘nSmell Scented Inks

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Flint Ink has introduced its Rub’nSmell scented inks, which will enhance the appeal of consumer brands. Rub’nSmell inks extend the enticing scents of products to consumers to drive brand sales at the point of purchase, where 70 percent of buying decisions are made. The technology is delivered through a partnership with Scentisphere LLC, an innovative new producer of scented products. The new, colorless inks are ideal for packaging and labeling applications as well as promotional uses such as dir...

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